If there’s two things the world has no lack of, it’s ignorance, and insecurities–and throughout the course of time brilliant marketers have capitalized on this in a way that have made them plenty of money–which has allowed them in turn to spend it both ignorantly as well as to make up for their insecurities.

The reliance on people’s ignorance has over time generated grand things such as pre-approved credit cards, Chevron w/ Techron, and Fox News.

On the other side of things people’s insecurities have given birth to expensive luxury cars, gargantuan sized televisions, designer clothing, trophy wives–or anything that’s purchased in excess not necessarily for oneself, but for others looking in.

However, if you really want to strike it big, let’s combine them both and you have some of the biggest news makers in recent months: pyramid/ponzi schemes (e.g. Bernie Madoff), sub-prime mortages, weight loss plans, the University of Southern California, etc., along with our daily spam doses of penis enlargement pills, Nigerian scam artists, and so forth.

Essentially anything that overpromises to improve people’s miserable lives, and underdelivers because of lack of research makes use of what is truly in abundance in this world.

In abundance.

Now who says it’s hard to get rich?

Next time, we’ll explore ways of using these two traits to your advantage–but (nearly) guilt free.